You might have spotted him peeking out from Little Bellies packs, pantries, and even playtime moments at home. He’s our cheeky, mischievous friend who’s been alongside parents and little ones through the messy, magical milestones of growing up. Now he has a forever name – Elbee – a part of the Little Bellies family just like you.

His name is Elbee!  The name comes from “LB” – short for Little Bellies – and was chosen with the help of our community of parents, grandparents, aunts, uncles, and little ones.

Just like your little ones, our monster is growing up too. Naming him felt like the perfect milestone to celebrate the role he’s played alongside families since the very beginning.

Elbee is cheeky, curious, and full of fun. He loves story time on the couch, snack time with little ones, and joining in on new adventures big and small. Exploring, playing, and sharing food with families makes him happiest – especially when there’s plenty of giggles and a little bit of mess.

Some of Elbee’s favourites? Messy play like stomping in puddles, building tall towers, and finger painting. He loves babycinos, sweet veggies, berries, spaghetti, and pancakes. You’ll often find him singing along in the car, splashing at the beach (though the waves can still feel a bit scary), or racing around on his scooter. Dogs, bubble baths, dress-ups, and making friends always put a big smile on his face.

Of course, he has his dislikes too: Elbee isn’t keen on bedtime without a song, sandwiches with the crust, or sharing his own snacks. The dark and trying new things can feel a little daunting sometimes – but he always finds his way back to fun!