Our Food Values

Our products allow progression throughout developmental milestones, introducing new and age-appropriate flavour experiences as children move into a new stage.

• Our products for babies from 4+ months are perfect for tiny tastebuds at the early stages of a life-long food discovery journey. Babies’ palates are clean slates, so we think it’s important that we help to start things off on the right track by not using strong flavours or unnecessary ingredients. Our baby products are simple, gentle and subtle, introducing new texture experiences.
• Our products for toddlers from 12+ months include snacks with more adventurous textures, shapes and flavours. As babies transition into toddlerhood, we continue to provide new snacks and meals without unnecessary sugars, salt or additives. Our principle is simple: we only add sugar or salt in the toddler snacks where the traditional recipe requires it for taste or texture, and we are careful to add it at minimum levels.
• Our pre-schooler snacks for kids from 3+ years introduce more grown-up flavours that kids will love. Perfect for delicious lunch box snacks!

• Minimal ingredients: Every ingredient has a role. If it’s there, it must be there for a reason, such as to provide flavour or function.
• The processes used to make our products help to extend their shelf life and preserve them, for example in the same way as baking a cake or cooking a sauce also extends the life of the raw ingredients used.
• The ingredients we select are also already naturally preserved. For example, the corn flour and fruit powders have been dried and milled, naturally giving them a longer shelf life, which then allows our products to be preserved for longer.
• We also make sure we use high-quality packaging that is suitable for the end product. The packaging we use prevents light and oxygen from entering the packs, therefore allowing our products to stay at their freshest for a longer period of time.

• We don’t use cane sugar or add simple sugars such as rice syrup, honey, or maltodextrin. Where flavour is required for our baby snack products, we simply use dried organic fruit powders, which give a subtle hint of sweetness. The fruit powder is made from whole organic fruit that has been dried and then powdered. That’s it – nothing else is added or taken away.
• For our toddler and preschooler products, where a recipe requires sweet flavour, we use natural fruit powder or juice. We always keep the amount of fruit juice minimal, and we only do this if we really believe the product needs it.
• We’ve taken the extra step and have included an ‘added sugars’ line in our Nutrition Information Panels on the back of packs, where you can see our declaration of sugar we have added to the product. If it says “0“, then that is how much we have added.