{"id":2832,"date":"2025-11-27T04:31:51","date_gmt":"2025-11-27T12:31:51","guid":{"rendered":"https:\/\/littlebellies.com\/?p=4060"},"modified":"2025-12-02T22:00:50","modified_gmt":"2025-12-03T04:00:50","slug":"podcast-clive-sher-little-bellies-when-it-comes-to-kids-every-bite-counts","status":"publish","type":"post","link":"https:\/\/littlebellies.com\/ca\/learn-play\/podcast-clive-sher-little-bellies-when-it-comes-to-kids-every-bite-counts\/","title":{"rendered":"Podcast | Little Bellies &#8211; When it Comes to Kids, Every Bite Counts"},"content":{"rendered":"\n<p>In a recent conversation with Ramon Vela, host of <em>The Story of a Brand<\/em> podcast, Clive Sher, our Managing Director &amp; Co-founder, shared insights into Little Bellies\u2019 commitment to providing organic, age-and-stage appropriate snacks for babies, toddlers, and kids.<\/p>\n\n\n\n<p>Here\u2019s a breakdown of key takeaways from the interview:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Origin Story<\/strong>: Little Bellies was founded in 2011 to address a family need. Clive\u2019s nephew, who had severe food sensitivities, inspired the creation of a brand that prioritised simple, wholesome, and organic ingredients that parents could trust.<br><\/li>\n\n\n\n<li><strong>Organic Is Just the Beginning<\/strong>: While organic ingredients are essential, Little Bellies goes beyond that. Little Bellies avoids \u201chealth washing\u201d and is committed to offering products that are truly suitable for each developmental stage.<br><\/li>\n\n\n\n<li><strong>A Focus on Development<\/strong>: Little Bellies designs products to align with children\u2019s growth milestones, from motor skill development to palate shaping. Every product is carefully considered &#8211; with shapes, tastes, and textures that are age-and-stage appropriate.<br><\/li>\n\n\n\n<li><strong>Adapting to Challenges<\/strong>: The 2019 launch in North America faced unprecedented challenges, particularly when the pandemic hit right after they entered the market. Despite this, Little Bellies&#8217; agility and commitment to quality helped them adapt quickly.<br><\/li>\n\n\n\n<li><strong>Commitment to Integrity<\/strong>: Little Bellies is unwavering in its commitment to product integrity. The team carefully evaluates each product decision, ensuring it aligns with the brand\u2019s values and quality that families have come to trust.<\/li>\n<\/ul>\n\n\n\n<p>Little Bellies isn\u2019t just another snack brand &#8211; it\u2019s a thoughtful partner for parents as they guide their little ones through the early stages of their food journey.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Philosophy Behind Little Bellies<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>From 7 Months &#8211; Tasty Textures: <\/strong>At this stage, babies are beginning to explore solids. Little Bellies\u2019 snacks are designed with larger shapes that are easy for babies to grasp , and they\u2019re soft enough to dissolve in the mouth. Products like the <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-strawberry-pick-me-sticks\/\" title=\"\">Organic Strawberry Pick-Me Sticks,<\/a> <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-blueberry-puffs\/\" title=\"\">Organic Blueberry Puffs<\/a> and <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-sweetcorn-round-a-bouts\/\">Organic Sweetcorn Round-a-bouts<\/a> are designed to introduce children to singular, natural flavors without overwhelming their delicate palates.<br><\/li>\n\n\n\n<li><strong>From 10 Months &#8211; More to Explore: <\/strong>As babies begin to develop their pincer grasp (the ability to pick up smaller objects between the thumb and forefinger), Little Bellies offers snacks with more varied shapes and textures, like the <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-apple-berry-softcorn\/\" title=\"\">Organic Apple &amp; Berry Softcorn<\/a>, <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-mango-yogurt-pick-me-sticks\/\" title=\"\">Organic Mango Yogurt Pick-Me Sticks<\/a> and <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-carrot-cinnamon-paws\/\" title=\"\">Organic Carrot &amp; Cinnamon Paws<\/a>. These snacks introduce a wider range of flavors while still focusing on organic ingredients.<br><\/li>\n\n\n\n<li><strong>From 12 Months &#8211; Toddlers in Training:<\/strong> For toddlers, Little Bellies moves to more complex textures and flavors. Products like <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-sweet-salty-softcorn\/\" title=\"\">Organic Sweet &amp; Salty Softcorn<\/a>, <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-veggie-tubes\/\" title=\"\">Organic Veggie Tubes<\/a> and <a href=\"https:\/\/littlebellies.com\/ca\/product\/organic-banana-fruity-bars\/\" title=\"\">Organic Banana Fruity Bars<\/a>, introduce variety to support growing appetites and developmental needs. No artificial colors or flavors &#8211; just wholesome, organic ingredients.<br><\/li>\n<\/ol>\n\n\n\n<p>This thoughtful, age-and-stage approach helps children develop wholesome eating habits from the very beginning, and it\u2019s a level of care that has set Little Bellies up for success.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Overcoming Challenges and Staying True to Values<\/strong><\/h2>\n\n\n\n<p>Little Bellies wasn\u2019t without its challenges when launching in North America. The timing of their launch &#8211; just as the COVID-19 pandemic took hold &#8211; led to unexpected obstacles. In-store shopping plummeted, and product discovery became increasingly difficult. Yet, Clive highlights that the brand\u2019s ability to pivot quickly to online retail platforms and adjust to the new retail landscape helped them stay afloat.<\/p>\n\n\n\n<p>&nbsp;While many companies may compromise their values to meet market demand, Little Bellies sticks firmly to its standards. Clive explained that while many retailers suggested offering &#8220;healthier&#8221; versions of more processed products, Little Bellies refused to dilute its commitment to providing simple and organic products with age-and-stage development in mind.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Little Bellies &#8211; Snacks That Grow With Your Child<\/strong><\/h2>\n\n\n\n<p>The key to Little Bellies&#8217; success lies in its authenticity and focus on age-and-stage development. Clive noted that while many baby and toddler snack options lean on bold claims or broad marketing messages, they aren\u2019t always created with little ones\u2019 needs in mind. Little Bellies takes a more thoughtful approach, creating snacks that grow with the child, ensuring that each product is appropriate for their stage of development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Explore Little Bellies Today<\/strong><\/h3>\n\n\n\n<p>If you\u2019re a parent who values simple, organic, age-and-stage appropriate options for your child, Little Bellies has\u00a0 a range of snacks made to support your child\u2019s food journey. Discover snacks designed for children\u00a0 for <a href=\"https:\/\/littlebellies.com\/ca\/snacks-by-age\/7-plus-months\/\" title=\"\">7+ months<\/a>, <a href=\"https:\/\/littlebellies.com\/ca\/snacks-by-age\/10-plus-months\/\" title=\"\">10+ months<\/a>, and <a href=\"https:\/\/littlebellies.com\/ca\/snacks-by-age\/12-plus-months\/\" title=\"\">12+ months<\/a>, each created to nurture confidence, curiosity, and exploration.<\/p>\n\n\n\n<p>For more insights into Little Bellies\u2019 mission and products, listen to the full interview with <a href=\"https:\/\/www.thestoryofabrand.com\/little-bellies-when-it-comes-to-kids-every-bite-counts\/\">Clive Sher on The Story of A Brand podcast<\/a>.<\/p>\n\n\n\n\n\n<section class=\"section-toggles\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n    <ul class=\"toggles js-toggles\">\n\n                    \n            <li class=\"toggle \" itemtype=\"https:\/\/schema.org\/Question\" itemscope itemprop=\"mainEntity\">\n                <h3 class=\"toggle__head\" itemprop=\"name\">\n                    <a href=\"javascript:void(0)\" >What makes Little Bellies different from other baby food brands?<\/a>\n                <\/h3><!-- \/.toggle__head -->\n\n                <div class=\"toggle__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                    <div class=\"toggle__body-inner\" itemprop=\"text\">\n                        <p>Beyond organic, Little Bellies creates snacks with age-and-stage <a href=\"https:\/\/littlebellies.com\/ca\/our-story\/natural-development\/\" title=\"Natural Development\">development<\/a> in mind &#8211; offering the right flavours, shapes and textures to support little ones as they progress through key milestones.  Each product is thoughtfully designed to suit where a child is in their development, from early self-feeding and grasping skills to more adventurous tastes and textures as they move into toddlerhood.  <\/p>\n                    <\/div><!-- \/.toggle__body-inner -->\n                <\/div><!-- \/.toggle__body -->\n            <\/li><!-- \/.toggle -->\n                    \n            <li class=\"toggle \" itemtype=\"https:\/\/schema.org\/Question\" itemscope itemprop=\"mainEntity\">\n                <h3 class=\"toggle__head\" itemprop=\"name\">\n                    <a href=\"javascript:void(0)\" >Are Little Bellies snacks organic?<\/a>\n                <\/h3><!-- \/.toggle__head -->\n\n                <div class=\"toggle__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                    <div class=\"toggle__body-inner\" itemprop=\"text\">\n                        <p>Yes. It is Little Bellies\u2019 commitment that all organic ingredients, recipes and suppliers are carefully screened and selected to ensure they are appropriate and safe for growing little bellies. Each product is made with thoughtfully chosen organic ingredients, grown naturally without the use of synthetic pesticides or fertilisers. Learn more about <a href=\"https:\/\/littlebellies.com\/ca\/our-story\/our-food-values\/\" title=\"Our Food Values\">Our Food Values<\/a>. <\/p>\n                    <\/div><!-- \/.toggle__body-inner -->\n                <\/div><!-- \/.toggle__body -->\n            <\/li><!-- \/.toggle -->\n                    \n            <li class=\"toggle \" itemtype=\"https:\/\/schema.org\/Question\" itemscope itemprop=\"mainEntity\">\n                <h3 class=\"toggle__head\" itemprop=\"name\">\n                    <a href=\"javascript:void(0)\" >How do I know which Little Bellies product is right for my child?<\/a>\n                <\/h3><!-- \/.toggle__head -->\n\n                <div class=\"toggle__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                    <div class=\"toggle__body-inner\" itemprop=\"text\">\n                        <p>Little Bellies follows a clear age-and-stage approach, making it easy to find the right fit for your child. Products are designed for specific ages and stages &#8211; starting from 7 months through to toddlerhood at 12+ months. View <a href=\"https:\/\/littlebellies.com\/ca\/our-products\/\" title=\"Little Bellies product range by age group\">our product range by age group<\/a> here. <\/p>\n                    <\/div><!-- \/.toggle__body-inner -->\n                <\/div><!-- \/.toggle__body -->\n            <\/li><!-- \/.toggle -->\n                    \n            <li class=\"toggle \" itemtype=\"https:\/\/schema.org\/Question\" itemscope itemprop=\"mainEntity\">\n                <h3 class=\"toggle__head\" itemprop=\"name\">\n                    <a href=\"javascript:void(0)\" >Where can I buy Little Bellies products?<\/a>\n                <\/h3><!-- \/.toggle__head -->\n\n                <div class=\"toggle__body\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n                    <div class=\"toggle__body-inner\" itemprop=\"text\">\n                        <p>Little Bellies baby and toddler snacks are available in major retailers. Parents can select a product to see where it is available, or visit the <a href=\"http:\/\/littlebellies.com\/ca\/where-to-buy\/\" title=\"Where to Buy\">Where to Buy page<\/a> for a full list of retailers. <\/p>\n                    <\/div><!-- \/.toggle__body-inner -->\n                <\/div><!-- \/.toggle__body -->\n            <\/li><!-- \/.toggle -->\n            <\/ul>\n<\/section><!-- \/.section-toggles -->\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent conversation with Ramon Vela, host of The Story of a Brand podcast, Clive Sher, our Managing Director &amp; Co-founder, shared insights into Little Bellies\u2019 commitment to providing organic, age-and-stage appropriate snacks for babies, toddlers, and kids. Here\u2019s a breakdown of key takeaways from the interview: Little Bellies isn\u2019t just another snack brand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-2832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-age-stage-milestones"],"acf":[],"aioseo_notices":[],"lang":"en","translations":{"en":2832},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/posts\/2832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/comments?post=2832"}],"version-history":[{"count":0,"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/posts\/2832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/media\/2842"}],"wp:attachment":[{"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/media?parent=2832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/categories?post=2832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/littlebellies.com\/ca\/wp-json\/wp\/v2\/tags?post=2832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}